The latest generation of design language shows Gui

The new generation of design language shows the visual charm of Guinness

with the appearance of Guinness's new generation products, the top brand of the world's aerial work platform, a new design language based on blue and black has also been introduced, which makes the visual sense of its product series more modern, and perfectly expounds the design concept through the contact point of engineering design, showing the characteristics of Guinness's products of high quality, reliability and safety, At the same time, it also retains the advantages of intuitive operation and simple maintenance

the new generation of design language shows the visual charm of Guinness

with the appearance of Guinness's new generation of products, the top brand of the world's aerial work platform, a new design language based on blue and black has also been introduced, which makes the visual sense of its product series more modern, and perfectly expounds the design concept through the contact point of engineering design, showing the characteristics of Guinness's products of high quality, reliability and safety, At the same time, it also retains the advantages of intuitive operation and simple maintenance

the new generation of design language shows the visual charm of Guinness

"design language is a way for enterprises to show the characteristics of products through visual design and establish the East China Sea joint battle command center." Ms. Karen stash, global product management and senior marketing director of Terex aerial work platform division, said, "For example, when you imagine Porsche cars and Ford pickup trucks, you will have different ideas and understandings of their uses and quality because of their different design languages, such as color and shape. "

the new generation of design language shows the visual charm of Guinness

Guinness's new design language not only makes the equipment look more beautiful to ensure that it can be filled smoothly on the high-speed active filling machine, which is more modern, helps users identify the new generation of Guinness products more easily, but also improves the reliability of products. The chassis of the equipment is changed to classic black, which symbolizes that Guinness equipment is durable, stable and reliable And Guinness blue lifting device always represents Guinness's extraordinary safety. At the same time, the new generation of products will be more humanized, the hinges and door locks will be comprehensively upgraded, and the shell will be more firm, so as to comprehensively improve the user's operation experience

"all employees of Guinness have been sparing no effort to improve and improve products." Ms. Karen stash said, "we strive to keep the appearance of the product more coordinated and beautiful, and help users' operation experience more humanized. "And she also said that this will not increase the additional cost of customer procurement. At present, the new design language has been applied to the new generation of straight arm and curved arm aerial work platforms, shear aerial work platforms and telescopic fork loaders. In the next few years, Guinness will also promote this new design language worldwide to make more product lines more safe and stable.

about Guinness

Guinness is the world's highest The top brand of aerial work platform, a sub brand of Terex, specializes in the production of aerial work platforms. Guinness products include material lifts, aerial work platforms, scissor type aerial work platforms, self-propelled straight arm aerial work platforms, curved arm aerial work platforms, rough ground forklifts and lighthouses. These equipment ensure the safety and efficiency of high-altitude operation, and can transport materials to high altitude. Headquartered in Redmond, Washington, USA, it has offices all over the world. For more information, please visit

about Terex

Terex is a global diversified equipment manufacturer, focusing on providing reliable and customer-centric solutions for the construction, infrastructure, mining, mining, shipping, transportation, energy, refining, and public facilities industries. Terex operates in five departments: aerial work platforms, construction machinery, cranes, material handling and port equipment, and material handling equipment. Terex provides financial products and services through Terex financial services to assist customers in purchasing Terex equipment. For more information about Terex, please visit our website

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